We Just Turned One, & We are Treating you!!

Thank you for being on this journey with us as we turn into a little baby from a new born. We want to give you back a little for your continuous belief & support.

We are gifting you a complimentary sleeping eye mask worth INR 2499.00 with every Set of Silk Pillowcases that you order. Now, you can catch up on your beauty sleep - uninterrupted!! 

Complimentary Eye mask worth INR 2499.00

Use code BIRTHDAY at checkout to get your eye mask with the set!

Set of Two Dame Essentials Rose Gold Pillowcases, INR 10699.00

Set of Two Dame Essentials Midnight Blue Pillowcases, INR 10699.00



Dame Essentials Pure Mulberry Silk Pillowcase



"Ive been sleeping on a silk pillowcase for a past few months now and it has been a total delight and all around game changer. It helps to keep my skin fresh and crease free in the morning. I have less hairfall than before. Im in love my dame pillowcase and would never want to switch back to cotton. Highly recommended. ️" - Sukhmani G, Dame Essentials Buyer


"It feels like your are sleeping on a cloud. I sleep such soundly and my skin in the morning feels amazing. Thank God i dont have to do my hair everyday in this party season." - Priya S, Dame Essentials Buyer

Dame Essentials Pure Mulberry Silk Pillowcase


Read more →

The business of sleeping well-Aniindita Ghose from Livemint talks about businesses capitalizing on the economic might of sleep


As the luxury and lifestyle industries move focus to intangible consumption, businesses are capitalizing on the economic might of sleep

The Business of Sleeping Well

Kaun kitna daulatmand hai, taqatmand hai, ise jaanne ke liye uski neend par gaur karo (To know how rich or powerful someone is, observe their sleep). Wise words by Ranjeet, a man who sells sleep, or a place to sleep in any case, in Cities Of Sleep (2015), a feature-length documentary that looks at the enormous social and political pressure that sleep exerts on the homeless in Delhi. Directed by Shaunak Sen and produced by Films Division, the award-winning documentary is also a philosophical exploration of sleep.

Arianna Huffington addresses the issue of quality sleep for a very different demographic. It is an issue the media entrepreneur is obsessed with, having covered it in two books: Thrive(2014) and The Sleep Revolution (2016). For her, the turning point came when she collapsed in the middle of a workday due to a combination of factors, a crucial one being sleep deprivation. Huffington urges readers not only to sleep enough (8 hours) but also to sleep better.

As the luxury and lifestyle industries move focus to intangible consumption, it is understandable that businesses, both large and small, are capitalizing on the economic might of sleep.

The Swedish brand Hästens makes what it calls the best bed in the world: The Vividus, launched in 2006, costs around $150,000 (around Rs96 lakh). The company claims to have researched how to regulate body temperature and provide support to create a “perfect night’s sleep” without using heat-trapping rubber or plastic materials. Each Vividus is built to order at Hästens’ dedicated atelier by four craftsmen.

Dame Essentials Pure Mulberry Silk Pillowcases

A mulberry silk pillowcase by the Chandigarh based start-up, Dame Essentials.

There are several sleep trackers in the market, from wearables to smartphone apps to entire smart mattresses. Most of these monitor sleep cycles, but it is unclear how, and whether, they improve your sleep. Sound machines and sleep mists do their bit—Forest Essentials has one with a promising title, “Tranquil Sleep”—but they require those you are sleeping with to be similarly committed to the sounds and smells. What might perhaps be a leap in this space is Dreem (available for pre-order now for $400), a headset designed by Yves Béhar for the Silicon Valley start-up Rythm. It promises to stimulate deeper sleep using EEG technology and sound waves.

While I remain wary of real-time sleep and mattress monitoring, I have found my personal sleep salvation in silk pillowcases. At the risk of sounding like our “Vanities” columnist, once you sleep on silk, everything else seems crude.

I bought my first silk pillowcase for my dorm room in New York for reasons entirely superficial—it was the only one available in purple and I was going through, well, a purple phase. Once back in India, I couldn’t find reinforcements. A colleague going to New York asked me if I wanted anything (in the noughties, people still asked). I gave him the store name but was turned down because he was afraid of being laughed at by his family if he went hunting for pillowcases for a female colleague.

But no one else need suffer. Last year, on Instagram, I came across Armaan Mann, a 28-year-old entrepreneur from Chandigarh whose start-up is focused entirely on 100% pure mulberry silk pillowcases and eye masks. I have been using pillowcases from Mann’s brand, Dame Essentials, for a year now, and attribute my generally peaceful sleep to its silken comfort. When we spoke over the phone last week, however, Mann said that apart from health and wellness, her products are driven by beauty concerns—an added bonus. “Silk pillowcases are recommended by hair and make-up artists around the world,” she says. “They don’t dry out your skin, they make your blow-out last longer...and it’s a breathable, organic fabric.” What about cotton, then? “Natural absorbent, does no favours to your skin.”

Mann was introduced to silk pillowcases while visiting cousins in Los Angeles last summer. Like me, she couldn’t find them in India. Unlike me, she has an entrepreneurial spirit and started a business with a Rs15 lakh family investment. She sells online (a single case is priced at Rs5,549) and has tied up with dermatologists and make-up artists to expand her consumer base.

How does one market silk in India, with its associations of being unfriendly in hot and humid weather? I ask. Mann insists those concerns are not valid for pure silk. “Mulberry silk helps temperature control. It is even recommended to control hot flashes,” she says.

All that, and maybe even softer dreams?


The writer tweets at @aninditaghose


Read more →

Three products that changed my beauty game completely - Samreen Samad, Beauty Editor, Femina

While body scrubs, serums, hair masks and other beauty products help a great deal in maintaining good and healthy skin and hair, there are some products that are super underrated but have amazing beauty and wellness properties. Here are my top three:

Body Brush

Body Brush

I had read and heard a lot about the benefits of dry brushing before shower. But it’s only when I tried it out for myself I felt the difference it made to my skin. Using the brush in circular strokes not only feels good but also exfoliates dead skin cells and improves blood circulation. You can either dry brush for 5-10 minutes before shower or use it with your shower gel in bath.
My pick: The Body Shop Cactus Long Handle Brush

Jojoba oil

Desert Splendour Jojoba Oil

Everyone is always talking about how beneficial jojoba oil is. It’s present in most of your skincare and hair care products and every spa therapist vouches for it. In all honesty, it is a fab ingredient. I have extremely dry skin on legs that are prone to open comedone. I started using jojoba oil during winter and it instantly made my skin softer and reduced the dark, hideous pores to a great extent. The best bit is that it is non-greasy and absorbs quickly.
My pick: Desert Splendour Premium Jojoba Oil

Silk pillowcase

I recently found out that the reason for my frizzy hair was my cotton pillowcase, apart from the humidity, of course. Cotton pillowcase can soak up moisture from your skin and hair, making it dry and limp. Silk on the other hand doesn’t cause friction, keep hair smooth and tangle-free. It also keeps your skin hydrated and allows your night products to work better.
My pick: Dame Essentials Pillowcase

Dame Essentials Pure Mulberry Silk Pillowcase

Buy it here:

Use code DAME10 and get 10% off all Pure Silk Pillowcases and Eye Masks.


Read the original article here:


Recommended Read: How sleeping on silk gave me healthy skin and hair - Synjini Nandi from Blush Channel shares her experience

Read more →

How sleeping on silk gave me healthy skin and hair- Synjini Nandi from Blush Channel shares her experience.

If you know me even a little bit by now, you would certainly understand my obsession with bettering my skin and hair. I can’t help it; I consider it as a reflex action of sorts. So much so that the minute I read about anything novel, I need to try it—even if that implies me waiting for a month for my international shipment to arrive. That being said, my latest tryst with a beauty essential (I call it that) now has been quite interesting; also because I had never quite believed in the hullabaloo surrounding it. The thing that I am talking about is silk.

Yep, that’s right. After reading about how silk can actually transform your skin and hair, I decided to give it a try; not that I was influenced by the likes of Kim Kardashian or Gisele Bundchen who swear by this magic fabric for their bedtime regimen (a little maybe). Plus, it’s super luxurious, comfortable is another and is said to have anti-ageing benefits.

Well, looks like what you read is what you get because I haven’t been able to sleep on cotton ever since. I am a total silk convert and it’s worthy of an investment.

For all those who want to give this a twirl here’s all what you can expect.

Smooth and silky hair

As opposed to sleeping on cotton, silk is an ultra-smooth fabric that minimises friction and allows your hair to glide across the fabric—which implies zero frizz, and shiny and hydrated hair.

Blush loves: 100% Pure Mulberry Silk Pillowcase, Dame Essentials, Rs 10,699 (set of two)

Your skin will feel much smoother

Hate those lines that appear owing to crumpled pillowcases? Then sleeping on a silk pillowcase could take care of these issues once and for all. Plus since silk doesn’t absorb any moisture, your skin won’t feel dry when you wake up. Sleeping on silk also prevents wrinkles and fine lines on your skin. This also applies for silk nightwear sets.

Pure silk strappy Chemise, Autograph for Marks & Spencer, Rs 9,102

Blush loves: Pure silk strappy Chemise, Autograph for Marks & Spencer, Rs 9,102

It’s great for sensitive skin

Silk is a natural fiber which is anti bacterial and hypoallergenic. If you have sensitive or acne prone skin, silk will actually help reduce the sensitivity and give you healthy looking skin. And you have been slathering your skin with endless products all this while; go figure.

Chinese New Year scarf, Gucci, Price on request

Blush loves: Chinese New Year scarf, Gucci, Price on request

It’s your best friend on flights

Did you know that the sensitive skin around your eyes is the first thing that gets dehydrated during long flights? My solution—slathering on some eye cream and topping it off with a silk sleeping mask; works like a charm every time.

Blush loves: Dame Essentials Sleeping Eye Mask, INR 2499


Use code DAME10 and get 10% off all Pure Silk Pillowcases and Eye Masks.

Read the original article here:


Recommended Read: Three products that changed my beauty game completely - Samreen Samad, Beauty Editor, Femina

Read more →

Surprising reasons you still have acne and how to fix them.

Read more →